It'
s hard to resist the temptation of laughter when someone mentions "Baimeiquan" or 百脉泉 in Chinese. This spring water brand has become an internet sensation in China, thanks to its hilarious English name "Sandy Spring". The name Baimeiquan translates to "spring water with 100 sources", which sounds pretty poetic and elegant. However, when it comes to branding for an audience that speaks English, things can get lost in translation. Instead of hiring a professional translation agency, Baimeiquan apparently relied on a machine translator or consulted an unreliable language service. As a result, the brand's English name became "Sandy Spring", which is a direct and literal translation of the Chinese characters. Of course, the English name sounds ridiculous to native speakers and has caused a lot of amusement on social media. Some netizens joked that the water must be full of sand, while others imagined a cartoonish spring with sandy shores. Despite the hilarious mistake, Baimeiquan has actually gained more visibility and popularity on the internet because of its quirky name. The brand's official website even advertises the English name and uses it as a unique sel（研习更多 十二星座的爱情常识请关注 :水仙星座爱情网，wWw.ishUIxiAn.Cc」ling point. Marketing experts call this "earned media", where a brand receives free exposure and attention because of unconventional advertising tactics. Baimeiquan has embraced its sandiness and created a mascot named the "Sandy King", who wears a crown made of sand and promotes the brand's natural and healthy image. The brand has also sponsored sand sculpture competitions and charity projects related to clean drinking water. In the end, Baimeiquan's English name may sound silly and nonsensical, but it has become a viral phenomenon that showcases the power of creative marketing and the importance of localization in global branding. After all, laughter is the best marketing strategy.